How I Got Started
When I first got into vacation rentals, my marketing budget was pretty much zero. It was back in 2007 and the sporadic marketing services and advertising consultants with whom I tried my luck had not...
View ArticleVacation Rentals Will Have To Pay Equal Taxes And Fees As Hotels
I don’t typically write on the subject of the regulation or legality of vacation rentals. But here’s an instance that I was personally consulted on (I spent quite some time as a travel writer in...
View ArticleHow Much Do Discounts Really Matter?
One of the most common questions I get in my email inbox every day goes something like this: Matt, we get plenty of inquiries but very few of them actually turn into bookings. I respond quickly, I...
View ArticleUnderstanding Guest Abandonment & 6 Ways To Avoid It
In the online commerce world, “cart abandonment” is what happens when a user selects his or her purchase, gets all the way to the payment screen, and then pretty much disappears before the...
View ArticleShould I Stay Or Should I Go?
I browse the Community by HomeAway forums frequently to gauge what owners are talking about, which kinds of challenges they are facing, and how I can potentially help resolve them. Just last week, I...
View Article“Ask Matt Anything” Question & Answer Session
This past weekend while out fishing with friends, I hooked a 300lb black marlin. It was one of the most amazing things I have ever seen in my entire life: this massive animal with a torqued torso...
View Article“We Got A $12,000 Magazine Advertisement For Our Rental”
With a subject line like that, how could I not want to hear the story from Lisa and Laurie, two of my favorite newsletter subscribers? You see, in my Boost Occupancy Report, one of the many tips I give...
View ArticleIs This The Most Daring Vacation Rental Marketing Project In The Industry?
My math tutor from high school passed away on Sunday. Mr. Brent was a man who, in stature and hairstyle preference, resembled my own private Albert Einstein. He always wore the same sweater and I...
View ArticleVacation Rental Marketing Makeover Session 1.2: Correspondence
If you haven’t heard, I am working to totally makeover one lucky vacation rental owner’s marketing portfolio live (and step-by-step) for my subscribers to follow. You can read all the prior posts here....
View Article“Ask Matt Anything” Question & Answer Session: Part II
Albert Einstein once said that ______ is the most powerful force in the universe. Can you guess what it is? The answer was compound interest. And today, I am about to show you why compound interest not...
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